Businesses with better gender diversity and equality perform better. According to an International Labor Organization report, better gender equality leads to better business outcomes. Around three-quarters of the businesses surveyed reported profit increases of between 5 and 20 percent in gender-diverse teams. At ServicePro™, we have a proven track record of promoting gender diversity, both within our organization and in the industry as a whole. We have learned a thing or two about why promoting women is good for business, in this blog we are going to share what we have learned with you.
Female Leaders Bring Creativity
As a SaaS company, we have seen myriad benefits to promoting women to management positions. Women occupy almost 50% of management positions at present. This has undoubtedly brought more creativity and innovation to our business strategies across the board. Last month, this was acknowledged when our CIO Kim O’Connor was named as one of the Top 50 women in SaaS by The Software Report. The award recognized both her professional achievements and her commitment to mentoring female leaders, both in ServicePro™ and beyond.
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Diverse Insight Leads to Increased Profitability
In addition to the advantages women bring to leadership, better gender diversity across the board also enhances business. According to research published by Gallup, gender-equal teams perform better than male-dominated teams in terms of both sales and profits. Diversity in a team brings a whole wealth of benefits to a business. From better problem solving to attracting talent, these advantages make for dramatic financial success and long term growth.
We support women in the industry through our sponsorship of groundbreaking groups such as Professional Women in Pest Management and Women in Tree Care. Sponsoring these groups is vital to us as an organization because our mission is to build community, and there is no community without women.
As our CEO Andy Deering said in response to Kim O’Connor’s award. “For over 25 years, ServicePro has promoted equality in our organization and across the industry. We are committed to continuing to do so.”