Local pest control companies are always competing for better positions in the search results. If you are new to search engine optimization (SEO), you should know that it is the practice of improving your rankings on Google and other search engines.
A PCT Online survey found that 88% of customers looking for pest control services use search engines over other channels. To show up for those searches, you need a fully optimized website – and SEO is essential for turning that traffic into potential customers.
As Google and other major search engines continue updating their algorithms, SEO takes many shapes and forms. To rank for your most popular industry keywords, you need to have the following:
- A secure, accessible, and responsive website
- A website with a fast loading time (including mobile page speed)
- A domain that has decent age and authority
- Optimized on-page content (also known as on-page SEO)
- Links from authoritative websites (off-page SEO)
Even though SEO is a practice that requires a lot of effort and time, below, we are listing some of the initial steps you can take to start optimizing your pest control website.
1.Optimize your on-page content
As we mentioned above, on-page SEO requires using keywords on all of your pages, and optimizing the meta titles and descriptions that are visible in the search engine results pages (SERPs).
When used together, all of these measures can help your pages stand out in search rankings and make it easy for the search engine bots to interpret the page, and give prospects and customers relevant preview of the page they are clicking. Incorporating keywords in the title, URL and meta description are all ways to rank for specific phrases in the search results.
2.Discover keywords and create content around them
The next step is finding targeted keywords that your customers use when searching for your pest control company online. While many users search for “pest control company,” there are so many other keywords you can use to your advantage.
For instance, you can use “pest control company + [YOUR LOCATION]” as one variation in your content, as well as other competitive regions where you serve. Targeting users in this manner can help you convert the local audience.
3.Optimize your website structure
When Google’s algorithm crawls through your website to see all of the pages and include them in the search engine results, it can easily get confused. The reason for that confusion is an inconsistent website structure.
4.Don’t forget to optimize your images
Each image on your website should have descriptive text added to its description, accompanied by an ALT tag. The ALT tag is something that search engines crawl through to serve content in the Images part of the search engine results pages.
So, make sure that you optimize your images, too – go to your Gallery and start renaming them based on what they represent. In the “ALT tag” part, make sure to use a keyword so that your images show up in the popular search queries.
5.Publish content regularly
Fresh content is critical for SEO. Publishing it regularly can help you position yourself as a leader in the pest control industry, and let you build a returning audience and more traffic to your website.
Make sure to include keywords in your content, too. It is especially important if you want to rank for some high-volume search queries. The more people that come to your website to read your content, the greater your website’s authority will be on search engines. As a result, you will improve the SEO of your pest control website, and your pages will rank higher in the SERPs.
6.Remove anything that slows down your website
Page speed affects your SEO. The upcoming 2021 Google Page Experience Update (which will be rolled out in May 2021) is about to include this as a direct ranking factor. In other words, this means that any competitor with a faster loading website could outrank you, especially if they score higher on their Core Web Vitals.
Some of the best ways to speed up your website include:
- Reducing the size of the images and video on your pages,
- Minimizing HTTP requests,
- Minifying and combining files,
- Reducing server response times, and
- Choosing a solid hosting provider.
7.Focus on link building for SEO
Last but not least in our list of tips to improve your pest control website SEO is link building, which falls under the off-page SEO category. Building links is essential if you want to grow your website and get more traffic, but interlinking can also improve your SEO.
So, there are two types of links: internal and external. Internal links point from one page of your website to another, while external links are also known as backlinks. Since they come from external websites, these links establish credibility and can give your website better authority.
The best way to focus on link building is by building relationships with other websites, doing link exchange with some of your panthers, giving and receiving testimonials, or writing good guest posts.
As you can see, SEO is just like a puzzle. It includes many different elements that can help you rank higher and be present in the search engine results pages (SERPs). We hope this guide serves as your roadmap to improving the SEO of your pest control website.
We’d also love to hear your questions, feedback, success stories, or challenges with SEO in the comments section below!