As we head into the winter months pest activity slows down but this doesn’t mean your pest control business has to. The season ahead can be a great time to concentrate on projects that you simply do not have time for during the warmer months of the year. In this blog, we will explore five ways that your pest control business can maximize time and resources this winter to build success for the year ahead.
Time to invest in employee training
Having more time on your hands also means having time to consider important business investments. Investing in employee training and development is essential to ensure your team is able to adapt to change as your business scales and grows.
As the old saying goes, you are only as strong as your weakest link. Taking the decision to invest in employee training and development is not always an easy one but it almost certainly will pay off. The benefits of training include increasing productivity, reducing errors, enhancing customer service quality, and giving your business a competitive edge. Highly-trained pest management professionals will perform better which in turn will make your business performance rocket.
Not only does training bring the aforementioned benefits it is also proven to decrease staff turnover. In a recent Lorman survey, 70% of employees said they “would be somewhat likely to leave their current job to work for an organization known for investing in employee development and learning”. The importance of training is even greater amongst millennial staff, 86% of whom reported that they would be somewhat likely to do so.
Evaluate wins and losses
When things are busy it can feel like you are constantly responding to demands because you lack the time to make measured decisions. In the cooler months, service requests slow down meaning you and your team have the opportunity to evaluate. It is imperative to evaluate the year gone by with your staff in order to plan for the year ahead.
If you are already using enterprise pest control software you will have access to a comprehensive range of reports. Sophisticated reports will enable you to analyze the success of business operations. With ServSuite, you can easily generate reports and share them with specific people in your organization. This has the dual benefit of increasing accountability and visibility of wins and losses in the business.
Marketing is the name of the game
It is no secret that the pest control industry is growing. According to IbisWorld, the market size is estimated at $16.9bn in 2021, having grown 4.6% per year on average since 2016. Ensuring that your business gets its slice of this lucrative pie is essential to your growth. One important way you can do this is by building a smart marketing strategy. Use the extra time you are gifted during the slower months to focus on this.
In pest control, educating your customers about the risks is a fundamental part of marketing. While there are many resources available online, such as PestWorld, customers might not be aware of them. This in turn means that they may not be aware of the risks pests pose during the winter months. Use email marketing campaigns to educate your customers about pests activity in winter. Informing them about the risk pests pose to health and property is a great way to build loyalty and confidence in your services.
Using a pest control marketing software solution is an easy way to build highly-effective campaigns. Tools like ServSuite or ServiceTitan’s Marketing Pro are a great way to streamline your marketing efforts – while also generating actionable performance metrics. The best way to find the right marketing solution for your pest control business is to demo as many options as possible. Ask as many questions as you can, in order to find the right solution for you.
Diversify to succeed
Avoid the dreaded drop in sales by diversifying the services you offer during the winter season. Decide which winter services to offer by listening to your community in order to see what they need. Answers will vary from state to state and from region to region, so finding your unique approach is crucial.
Make sure to offer services that you can roll out using the same resources you have for your core operations. Not only will this help manage overhead costs but it will also help your customers keep you in mind and build their loyalty to your business.
Adopt Pest Control Software
This might seem like a no-brainer, but pest control software is an indispensable tool for businesses nowadays. While the benefits of efficiency and automation may be clear, the prospect of adopting new software can be a daunting task. Therefore, choosing the right technology for your business needs is vital. Whatsmore, the best time of year to do so is now.
If you are not already using ServSuite, set time aside to research pest control software. Once you have identified software solutions of interest, go ahead and book a demo. It is always a good idea to go into a demo armed with questions. These should include questions from diverse perspectives of your operations. Asking the right questions means that you can make an informed decision about the right software for your business.
If your goal for 2022 is growth, ensure you opt for enterprise pest control software. The benefit of software like ServSuite is that it is designed specifically to help businesses scale and grow. ServSuite gives you access to many advanced features. ServSuite software is equipped with a Reporting Engine, Intelligent Routing, Bulk Scheduling, and more. Acquiring such a tool ensures that your business has the tools it needs to scale and grow.